Engaging and connecting the multi-site Australia Post Retail Team through game-based ‘play’ has brought physical and mental wellbeing to the forefront of their Retail Rewards Program.
We set out to achieve the following…
We took 737 Stores on a high engagement journey of short, fun games to boost teamwork within and between stores and activate positive behaviours to support individual and team mental wellbeing and resilience…but we achieved so much more! Here’s the journey so far…
We kicked off with a foundational Game that rewarded for behaviours supporting better mental and physical wellbeing, including nutrition and activity. Based on EnergyChase.
Taking a more mental health focus we built on the previous Game and introduced and rewarded mindfulness, team connectedness and stress management behaviours. Based on SmartChase.
During this busy period we boosted team engagement and rewarded behaviours supporting resilience and safety. These included practising safety protocols, gratitude, mindfulness, kindness and teamwork. Game Challenges were all photo based, fun and designed share some Christmas spirit and merchandising strategies between stores. Based on Resilience-Chase.
This was a customised Game that communicated and rewarded the practice of the new Australia Post Employee Values of Trust, Inclusivity, Empowerment and Safety on a daily basis. Challenges within the Game encouraged the sharing of new initiatives and ideas on how to activate these Values at Store levels with the Team and Community. This was a Create-a-Chase Game.
The Community Platform keeps teams engagement, communicating and sharing between Games and allows the Australia Post Rewards team to launch new monthly focussed activities and creates a connected community where everybody matters, all voices are heard and innovation is captured and rewarded.
Launched to 3500 Corporate and Licensed Post Offices to share, reward and activate core elements of the United Nations Sustainability Goals at Store levels. This Game engaged through high levels of Teamwork, problem solving, creative thinking and creating a positive community of sharing across the POs. Another Create-a-Chase program.
We know our programs work because we capture participation, engagement and change metrics. We use a proven roll out strategy to optimise outcomes and you will always know how the programs are going as you can watch them live. Our results are consistent and below is the average achieved throughout the journey so far…
Outlet Participation – 94%
Daily Engagement – 78% (only 44% needed to fully participate in the Game)
Total Store Interactions – 585,344
Social and Store to Store Sharing
Photo/Video/Chat/Banter Board Posts – 361,620
Photos uploaded – 21,908
Positive behaviours change attributed to Games – 95% of Teams
The biggest drivers of engagement and change were teamwork, consciousness around behaviour choices and wellbeing.
Peer to peer sharing is the most effective form of learning and whole organisational engagement is the most effective way to create a culture shift and make change easier. By opening up the Healthy Rewards Platform, we have been able to be include all outlets and create a culture of sharing to improve teamwork, learning and best practice crucial to implementing key Australia Post wellbeing and business strategy.
“It’s been fantastic! It has opened up opportunities we didn’t even think were possible. It’s easy to use and very interactive.” Chris Roach, Manager Retail Performance, Australia Post