Improve general wellbeing of employees, align with the Australia Post Retail Rewards program, improve engagement, teamwork and connectedness between outlets
Challenges:
Alignment with current Australia Post rewards program
Scale and reach across Australia including those in remote regions
Technology availability, usability and capability
Solution:
Custom built 4 week Game on our fully scalable Game platform
Rewarded better nutritional choices and exercise
Rewarded teamwork at outlet, network and state levels
Rewarded social, fun and shared experiences
Designed around capabilities and availability of technology
Impact:
96% of survey respondents reported improved energy levels
94% of Retail Outlets participated in the full program
79% engaged daily with the HealthChase Game
Over 6200 photos posted and 167,781 Game interactions
97% of Outlets improved nutritional choices and 87% upped their exercise
Average daily intakes of fruit, vegetables, ‘unhealthy’ foods and exercise showed a reduced presenteeism (productivity loss) risk profile
Teamwork followed by consciousness around personal lifestyle choices were the biggest engagement drivers of the Game
Supporting the team followed closely by improving personal health and energy levels were the main drivers of positive behaviour change
What now:
The next Game built on these foundations to include stress management and resilience techniques
